Online Marketing Compliance Training Course
A vast array of laws and regulations governs how every organization is allowed to market its products and services. These laws and regulations are intended to protect consumers and competitors from being victimized by deceptive and unfair marketing activities. They touch on every aspect of the marketing process, including (1) the representations and claims an organization may make about its products, services and competitors, and (2) whether and how often an organization may market to consumers by telephone, e-mail and the Internet, among many others.
The costs of noncompliance with marketing laws — for both organizations and individual employees — can be significant. Thus, employees involved in an organization's marketing process need a basic understanding of these laws and regulations and how they impact their day-to-day job responsibilities.
Online Marketing Compliance Training Course Summary
This 40-minute online marketing compliance training course explains the basic laws and regulations governing the most common marketing practices and provides guidelines for employees involved in marketing-related tasks. Our online marketing compliance training course includes pop quizzes, news clippings and a final quiz highlighting real-world issues that employees should learn to spot and respond to. The topics covered in the marketing compliance training course include —
- Truthful representations
- Deceptive or unfair claims
- Comparative claims
- Special offers
- Sweepstakes and contests
- Negative-option marketing
- Digital marketing
- Marketing to children
- Collection and use of marketing data
- Risks of noncompliance